Without pictures and by using sound alone, a radio commercial can open up your imagination and take you anywhere! A surreal fantasy, a football match, underground, even overseas!

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Radio commercials that stimulate imagination are tremendously powerful, forcing listeners to participate.

Nobody tunes into the radio for commercials so, since they are an invasion of listeners’ time, they MUST be creative, interesting and never ever boring.

More than nine out of ten people listen to radio while alone and form very close relationships with their station. It’s a personal choice.

There are many reasons why you would want the best creative production but here are a few:

It makes your advertising more effective! The return on your investment will be greater if more people respond to a better commercial

Better creative is more memorable. Strong creativity entertains and sells at the same time.

Powerful creative radio spots get people talking about the ad and, consequently, the product.

Midlands 103 Creative will carefully write and produce your radio message, tailored to your specific needs. We will advise you on how your campaign is designed, how your scripts are written and how your commercial sounds. We also specialise in audio branding with sung jingles and custom made music identity.

For more information, contact Niall O’Keeffe, Midlands 103 Creative Production Manager, email production@midlandsradio.fm

REMEMBER, ADVERTISING IS AN INVESTMENT BECAUSE YOU EVENTUALLY GET BACK MORE THAN YOU PAID. IN ORDER TO MAXIMISE YOUR PAYBACK, MIDLANDS 103 URGES YOU TO PLACE CREATIVE PRODUCTION HIGH ON YOUR LIST OF PRIORITIES.