The mornings and early evenings are dark, Be Safe, Be Seen.

The Rotary clubs of the Midlands came together with the Orthopaedic department of the Midlands Regional hospital to Orchestrate a road safety campaign aimed at primary school children across the Counties of Laois, Offaly and Westmeath.

There are over 33,750 primary school children in the region attending schools many of which are in rural areas. The Rotary clubs of Tullamore, Mullingar, Athlone and Portlaoise with the support of the Orthopaedic department have had 40,000 luminous “Be Safe, Be Seen” stickers produced and distributed to all of the schools of the Midlands.

Midlands 103 has agreed to run promotional advertising to create and maintain awareness of the safety campaign and Tullamore credit union has supported the project financially.

On Monday next RSA safety ambassador Gillian Tracey (the face of the RSA tv commercials and sadly whose family has been a victim of a road accident with the loss of her son) will launch the campaign at Durrow National school at 11 am

The Launch will be attended by representatives of the emergency services and school children from across the Midlands.

The campaign will be extensively promoted over the next eight weeks and is designed to generate a conversation around road safety.

We want to empower kids to help change habits and to be safe.

Imagine if kids are challenging their parents in the car to “put the phone away or slow down Daddy”.

Watch our videos featuring the Rose Of Tralee and Durrow National School Offaly.