‘I Want to Get Cancer’ – Irish Cancer Society’s New Commercial.

Written 3 years ago by Rebecca Donnelly

Have you heard the Irish Cancer Society’s new commercial? The short ad features various people exclaiming: “I want to get cancer”.

The ad has been causing quite the controversy. Grainne O’Rourke, head of communications at the Irish Cancer society was talking to Will Faulkner this morning on Midlands Today.

Will questioned her about the intentions of the campaign and asked her why the society didn’t go for a more positive ad. According to Grainne “people [were] not listening”.

Have a listen to the clip below:

What do you think? Has the campaign gone too far? Or do you think it was done very well?