The Kia Optima shows its softer side

Written 3 years ago by Rebecca Donnelly



Kia used to be a young Korean company that allowed European car companies to feel superior to. At the time they were right, Kia had some cars that were not designed for a European car market and it showed, their inexperience at making passenger cars meant that Kia was largely overlooked. The two advantages Kia had over the competition is the seven-year warranty and that advantage is still in place although it’s limited to 100,000kms which is worth noting. The other advantage was the price, Kia used to be affordable but now the price of any new Kia is on a par with the competition but you usually get more kit as standard for the same money.

The Optima was considered a bit left-field for Irish tastes as the first generation model looked like a cartoon from Asia. Kia has calmed that look down a bit for the current model giving it more standard wheels and better looking LED lights around the front.

The new Kia Optima is tasked with competing against the likes of the Ford Mondeo, Vauxhall Insignia and Volkswagen Passat, it must also tempt people away from the ever-popular crossover market.

Kia has increased the wheelbase by 10mm, the width by 25mm and the height by 10mm. The bodyshell is made with 50 percent more high-strength steel than before and all these changes have given a better and softer ride.

Kia has also made the car quieter when on the cruise although it should be noted that then your revving the engine it can be quite harsh. There’s no question that Kia has improved just about everything in the new Optima and it won’t be long before they are troubling the top end of the market. Volkswagen might still corner this segment with the Passat and even the A6 from Audi but clever money will the looking at the Optima.