Business Tourism Now Worth €760 million To Ireland

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Business tourism is currently worth at least 760 million euro to the Irish economy and supports 22-thousand jobs.

That’s according to Fáilte Ireland which is pitching Ireland as a conference destination at the annual Meet Dublin in London event today.

Also today, the group’s Authority Board is meeting in Westmeath today to develop the ‘Hidden Heartland’ brand.

This year Fáilte Ireland is aiming to win conferences worth 31 million euro for locations outside of Dublin, with a particular focus on venues in the Shannon region, Cork, Kerry, and Galway.

Paul Mockler is Fáilte Ireland’s Head of Commercial Development: