Autism Friendly Hour To Be Introduced At Midlands Pennys' Stores

It's part of an initiative with AsIAm.

Penneys stores in the midlands will introduce an autism-friendly shopping hour on Sundays.

The first hour of the stores opening will see noise reduction techniques such as silencing tills and in-store announcements - as well as turning off music played into the shop.

It's part of an initiative with AsIAm to make the shopping experience better for those with autism.

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