The company's CEO believes it will eventually become as popular as Diet Coke.
The maker of Cadbury chocolate is launching a 'diet' version.
Mondalez has used plant-based fibres to cut out up to 75% of sugar and fat.
The Daily Star, reports Mondalez CEO, Dirk van de Put, believes the low-fat alternative will eventually become as popular as Diet Coke.
Although Mr van de Put, admits the new recipe it still is 'not quite exactly the same taste' and could take people some time to get used to.
Unveiling Of New Sinead O'Connor Waxwork Figure Postponed
New Coffee Shop Opens In Portlaoise
Maura Higgins Listed As One Of World's Most Influential Celebrities
A Man's Reflection: Ireland Has Developed A Familiar Ritual When A Woman Is Killed
Former Laois Credit Union Transformed Into Artist Hub
Midlands Business Man Honoured By US Congressman
Laois Centenarian Award Honours Sr. Eileen In Australia
Prep In Full Swing For Offaly Festival
Look back on Forest Fest 2024