The company's CEO believes it will eventually become as popular as Diet Coke.
The maker of Cadbury chocolate is launching a 'diet' version.
Mondalez has used plant-based fibres to cut out up to 75% of sugar and fat.
The Daily Star, reports Mondalez CEO, Dirk van de Put, believes the low-fat alternative will eventually become as popular as Diet Coke.
Although Mr van de Put, admits the new recipe it still is 'not quite exactly the same taste' and could take people some time to get used to.