Innocent Drinks 'Fixing Up The Planet' Ads Banned In UK

Photo Credit: Facebook @innocent.drinks

The advert ends with “Innocent. Little drinks with big dreams for a healthier planet.”

Innocent drinks has had their 'fixing up the planet' advertisements banned in the UK over exaggerating green claims. 

The company known for their smoothies say the ads shown on TV, on demand services and YouTube were a statement on their wider environmental goals.

The advert ends with “Innocent. Little drinks with big dreams for a healthier planet.”

The UK's Advertising Standards watchdog says consumers would interpret the ads to mean that buying the products was a choice which would have a positive environmental impact.

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