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People Are Beginning Their Christmas Shopping Earlier

It has increased from 2021 when 18% were shopping early. 

More people have started our Christmas shopping early this year to try to save money. 

Research group Nielsen I-Q says 30% have started prepping for the festive period before mid-October.

That's an increase from 2021 when 18% were shopping early. 

The research also found that consumers are expected to 'buy less and more carefully'.

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