It has increased from 2021 when 18% were shopping early.
More people have started our Christmas shopping early this year to try to save money.
Research group Nielsen I-Q says 30% have started prepping for the festive period before mid-October.
That's an increase from 2021 when 18% were shopping early.
The research also found that consumers are expected to 'buy less and more carefully'.
Late Laois Two-Year-Old's Organs Used To Save Three Children
Hannah Kealy's mum is asking people to consider donating their organs.
'Pleasant' Mother And Daughter The Winners Of €150k Offaly Scratch Card
The pair picked up the biggest prize on the ticket.
Over 150 Midlands Businesses On Board For LOFFA Rainbow Day
This year represents the fourth edition of the annual event.
Offaly Lotto Player Bags €150k Winning Ticket
More details to follow.
Midlands Children Raise Over €19k On National Pyjama Day
The donations will go to autism support and eco-education initiatives.
Report Finds Laois Town Can Be "More Than The Electric Picnic Site"
The report is looking at the town's viability for tourism.
Electric Picnic Line-Up To Be Revealed This Week
The festival returns to Stradbally this August.
Rock Legends 'The Cult' To Headline Forest Fest
The UK band completes this year's list of headliners.
Midlands Student Among Winners At Prestigious Trad Music Awards
Fionn Connolly was among a group of eight winners at the Siansa Irish Championships.
Midlands Students Win Top Prizes In Children's Art Competition
The very first Texaco Children’s Art Competition was held in 1955.
Century-Old Westmeath Business To Close
It first started operating in 1911.
Offaly Artist Creates Mural For Samaritans
The portrait is of Darragh Fleming, a poet who struggled with his mental health.
Folly Fest Announces Line-Up Ahead Of Return To Laois
Last year's festival in Culohill Castle sold out.
Volunteers Out In Force Selling Purple Roses In Westmeath Today
Mullingar's Ciarán Kilmurray was among 35 children in Ireland who were excluded from access to cystic fibrosis medicine, Kaftrio.
Westmeath Men Taking On Manchester Marathon For Children's Charity
They've given themselves just 18 weeks to prepare for the race.
Electric Picnic To Be Powered By Renewable Energy
The grid power will ultimately reduce carbon emissions.
New Series With Offaly Rugby Star
Jordan Conroy will present the "Man Up?" series, which gets underway this weekend.
Midlands 103 'Gift of Hope' Winners Due Next Month
Mountmellick's Denise and Syl Sexton from won a full round of IVF treatment earlier this year after being nominated by 15 others around them.
Bridgerton Season 3 Gets Release Date
Nicola Coughlan and Luke Newton will be returning to our screens for another season of Bridgerton this year.
"This Is Your Life" To Return To Our Screens Soon
Popular Show, "This Is Your Life" Coming Back 69 Years After First Broadcast.
