Seven out of 10 people aged 25 to 40 now say they own a pair.
Slippers are the footwear of choice at home for an increasing numbers of younger people.
Seven out of 10 people aged 25 to 40 now say they own a pair.
Before the pandemic, this generation had regarded slippers as a sign of middle age and less than half had a pair.
The survey of more than 2,000 adults found 'comfort' and 'warming the feet' were the main reasons they bought slippers.
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More details to follow.
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