But it's estimated over a €1,000,000 will be reinvested in the economy as a result.
A coupon scheme in one midlands town has generated over €260,000 for local businesses.
The Mullingar Gift Voucher project saw a 40% increase in sales compared to 2020 due to greater promotion for people to shop locally.
With over 100 businesses participating, it's estimated over a €1,000,000 will be reinvested in the local economy as a result of the initiative.
President of Mullingar Chamber John Geoghegan says they aim to raise the bar significantly higher in the year ahead: