Single people are being celebrated on what students in China coined an 'anti Valentines Day.'
A day created in China to celebrate single people, has transformed into a major shopping event.
Singles' Day was started by a group of students in China in the 90s, who coined it as an 'anti-Valentine's Day'.
However, in recent years, the day is used as a marketing ploy in China, and for brands to attract online shoppers.
In Ireland, more than 1.5 million people described themselves as single in the 2016 census - the majority of whom were aged under 40.
Mairead Loughman, who's a matchmaker and dating consultant from Mullingar, says many Irish singletons aren't good at flirting:
Offaly Councillor Calls For Housing To Be Prioritsied Over Data Centres
Lidl Appeals Refusal Of Proposed Midlands Store
Legal Deserts Emerging Across The Midlands
Gardaí Investigate Arson Attack In Westmeath
Status Yellow High Temperature Warning Remains In Effect Across Midlands
Laois Senator Highlights Prison Overcrowding Issues
Midlands Minister Promises Billion Euro Flood Defence Investment By 2030
GlowDepot The New Late Night City In The Woods For Electric Picnic