That's the view of the Irish Examiner's Paul Rouse.
The Six Nations could be set to go behind a paywall after organisers refused to rule out the move.
Reports indicate that Sky Sports are set to make a £300m bid for the rights when they come up again in 2022.
BBC and ITV are contracted to share all games until the end of the 2021 Six Nations but rules prevent them from making another joint bid.
UCD Sports History lecturer and Irish Examiner Paul Rouse says its proven that a paywall is detrimental to the game:
Full Interview: Portarlington Footballer Ronan Coffey
Full Interview: The Down's Manager Dermot Power
St Brigid's And St Joseph's Aiming To Reach Leinster Semi-Finals
Ballinagar And Milltown To Meet In Leinster Intermediate Quarter-Final
Ronan Coffey Praises Portarlington’s Young Guns Ahead Of Leinster Quarter-Final
Mauricio Pochettino Set To Be Appointed Manchester United Manager
Darragh Murray Named In Irish Squad For Fiji Clash
Portlaoise Panthers Aiming To Bounce Back In Division One
Portarlington On The Road In Leinster
The Down's Building Towards Leinster Football Quarter-Final
Laois Provisional League Fixtures Revealed
The Harps Manager Praises His Sides Efforts In Leinster
Buccaneers Claim Back To Back AIL Wins
Kilcormac Killoughey Captain Full Of Praise For Goalkeeper
Lough Lene Gaels Suffer Late Heartbreak In Leinster Quarter-Final
Crookedwood Win Leinster Junior Camogie Title
Conor Slevin Wins Dramatic Leinster Quarter-Final For Kilcormac Killoughey
Ireland Secure Comfortable Win Over Argentina
Kilcormac Killoughey Seal Win But Heartbreak For Lough Lene Gaels And The Harps