Making Your Dog A Social Media Star
The Big Story
Monday, 13 April 2026 - 6 minutes
A carpenter, from England, has quit his job after his dog went viral on social media and started to earn more than him.
TJ the Frenchie has 700,000 followers on TikTok - with his videos racking up tens of millions of views, and has done sponsorship deals with P&O Ferries and DFS furniture.
His owner, 33-year-old Duncan Tout, says he originally set up an Instagram account when his French Bulldog was a pup in 2021, as a place to collect photos and memories.
Irene McCormick, Lecturer of SETU's Social Media Influencer Course has been speaking to Midlands 103's David Hollywood about what it takes to go viral:
Photo credit: Facebook - TJ The Frenchie
