The current tourism plan has been in place since 2018.
Calls are being made to change a midlands county's tourism brand.
Laois is part of the Ancient East, where as the rest of the midlands are a part of the Hidden Heartlands.
The county council's current tourism plan is in its final year, having been in place since 2018.
Laois Independent councillor, James Kelly, says the county doesn't immediately come to mind when thinking of the Ancient East:
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