In 2024, domestic tourism brought in €3.6 billion for the nation.
Two-thirds of people prefer to go on stay-cations during off-peak seasons, according to Fáilte Ireland
It comes as the tourism authority launches its 'Find Yourself on a Short Break' campaign, aimed at encouraging more people to holiday at home especially outside the summer months.
Domestic tourism generated €3.6 billion for the country in 2024.
Minister for Tourism and Mullingar's Peter Burke hopes to bring that number up to €5.8 billion.
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