The funds will go towards supporting carers across Ireland.
Family Carers of Ireland are launching their national fundraising and awareness appeal today.
People are being encouraged to support the charity by buying a Heart of Gold.
A recent survey showed over 2,000 family carers have experienced financial distress and nearly nine in 10 didn't feel the value of what they're doing is being recognised.
Head of Communication and Policy, Tullamore's Catherine Cox is asking people to buy the pin:
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