This comes in conjunction with the informal meeting of EU Heads of State in Dublin.
Ploughing the message "No CAP Cuts" into his own field - that's how the chair of the Westmeath IFA branch is launching the group's latest campaign.
The campaign of the same name will see other county chairs in Offaly and Laois set to make the same message in fields across the country this week, to protest cuts to the EU's Common Agricultural Policy.
It's to coincide with the informal EU Heads of State meeting in Dublin and ahead of a planned rally there on Friday by the farming body.
Chair of the Westmeath IFA branch, Richard O'Brien says they're trying to spread a clear message:
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