That's the view of an MD of a Westmeath based social media business.
There's a fear influencers could be put off working with the government because of a potential backlash from their followers.
The Taoiseach and HSE is considering using social media personalities to filter their covid-19 message through to a younger audience.
Managing Director of Mullingar based Social Media Elite, Conor Cochrane says the target group of 16-24 won't welcome influencers being paid for their services.
However he does believe it can be a successful strategy if applied correctly:
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