Duncan Tout left his job in the UK after his dog gathered over 70k followers on TikTok.
A Midlands social media expert says there's a lot of business savvy behind going viral.
It follows a carpenter in the UK quittting his job after a Tiktok page set up for his Frenchie dog TJ gathering over 70,000 followers.
His owner Duncan Tout says his dog now earns more than he did, while landing sponsorship deals with businesses like DFS furniture.
Irene McCormick, Lecturer in SETU'S Social Media Influencer Course says it can be a balancing act:
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