Failte Ireland's Meithal consists of quick 12 minutes meetings with businesses and various tourism providers.
Speed dating for tourism providers- that's the premise of a major tourism conference taking place this week.
Laois's Ballykilcavan Brewery is one of the various Midlands businesses promoting their product at Failte Ireland's Meithal in Killarney.
The format consists of 12 minute meetings with various overseas buyers and tour operators from over 15 countries from Japan, North America and Europe.
David Walsh Kemmis from Ballykilcavan Brewery says the Midlands region can offer a rich tourism experience:
Enterprise Minister Identifies Energy As Biggest Driver Of Business Costs
Midlands LGBT Project Lots Of Conversations Still Need To Happen
Sun Shines At Electric Picnic
Folk Collective Group Bring First Tour To Midlands
319 Midlands People Accessed Emergency Accommodation Last Month
Fuel Excise Cuts To Cost €407 Million As Dáil Approves Phased Increase
Westmeath Hotel Could Reopen Next Week After Norovirus Outbreak
Enterprise Minister Says Good Friday Agreement Is Clear On Timing Of Border Poll