There have been over 70 deaths so far this year on Irish roads.
Laois is one of only four counties to not see a road death already this year.
71 people have lost their lives on Irish roads so far in 2024, that's up 15 on the same time in 2023.
The Road Safety Authority has launched a hard hitting ad campaign this week, while every Garda is now required to dedicate 30 minutes of each shift to roads policing.
Founder and Chair of the Irish Road Victims Association, Mullingar's Donna Price, says some drivers simply don't care:
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