The Woodies Heroes Campaign will see staff travel 2,000km in a week.
A major fundraising cycle, benefitting four charities gets underway in the midlands this Sunday morning.
The Woodies Heroes Campaign will see staff travel 2,000km over the course of a week in the saddle.
More than €25,000 has been collected this month in their Athlone, Mullingar and Tullamore stores but they're hopeful of collecting around half a million euro in donations.
CEO of Woodies Declan Roynane paid tribute to their organisers, including one in particular from Westmeath:
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