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Midlands 103 Retains Its Market Leading Position In Latest JNLR

Nine in 10 adults spent over four hours every day listening to the radio.

Midlands 103 retains its market leading position in the latest Joint National Listenership Research.

Midlands Today with Will Faulkner has also seen an increase in its audience. 

Nine in 10 people in the country are tuning into radio very week.

5.2% of all adult listening is now through a smart speaker while listening via a mobile device accounts for 3.3% of all radio listening, this increases to 8.2% of listening through a smart speaker and 6.5% through a mobile device for the younger 15 to 34 age cohort. 

The ability to access content easily and the quality and popularity of Irish radio is shown by this JNLR release reporting that the average adult is listening to radio content for over 4.3 hours each day. 

Ciaran Cunningham CEO Radiocentre Ireland said "I am delighted that the JNLR listenership data released today shows clearly the huge power and popularity of radio among the Irish population, whether they're listening at home, in the car, on a mobile or a smart speaker. It is also a reflection of the amazing mix of entertainment, music, news, sport and commentary provided by all Irish radio stations every single day.  Radio listening is booming and today's figures are a great reminder that Irish radio is such a central part of people's lives."

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