It's hoped it will encourage more visitors, as well as link up local businesses.
A new directory of food outlets is being compiled in Athlone, as a way to promote the sector.
The initiative - led by the Chamber of Commerce and Westmeath County Council - will include food and drink producers, restaurants, cafés, hotels and food experiences and tours.
Chamber CEO, Gerry McInerney says they want to put Athlone firmly on the 'food map':
Local businesses can find out more here.