€76.5 million is being invested in the region.
It's hoped the new Shannon Tourism Masterplan will reposition the region as a key destination.
Barbara Smith from Silverline Cruisers in Banagher is welcoming the €76.5 million investment in the region over the next ten years by Fáilte Ireland and Waterways Ireland.
It's the first time there's been a plan for the entire Shannon area, and Babara expects it'll drive tourists into the towns and villages along the river:
TOURISM: It's hoping to attract a further 400,000 tourists over ten years.
Posted by Midlands 103 on Tuesday, 2 March 2021
Two-Year Sentence For Fighter Who Held Knife To Woman's Chest Weeks Before Killing His Mother
TII Questioned Over Criteria For Allocating Funding To Local Authorities
Laois TD Renews Funding Call For Courthouse
Midlands Based Pharma CEO Picks Up Award
Six Months Of Traffic Disruption Ahead As Water Mains Works Begin In Westmeath
Hybrid Working Drives Irish Rail Services To Capacity In The Midlands
Young Musicians Set To Rock The Midlands At Youth Music Festival
Minister Rules Out Toll Reductions For Midlands Commuters