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New Tourism Plan Targets €10bn Annual Visistor Spend

Monday, 19 January 2026 06:56

An original High Cross and a selection of the graveslabs on display at Clonmacnoise - photo credit: heritageireland.ie

Tourism Minister Peter Burke is meeting industry leaders today.

Tourism Ireland is 'dialling up' the appeal of the island of Ireland.

It's launching a new marketing strategy for the next 6 years with plans to grow the overseas visitor spend to €10 billion euro annually by 2031.

Tourism Minister and Longford Westmeath TD Peter Burke is today meeting with 600 tourism industry leaders from around the country to highlight priorities for the year ahead.

Alice Mansergh, Chief Executive of Tourism Ireland, says it's a new era for Irish tourism:

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