Customers could learn interesting facts about the pub they are in while enjoying a pint.
Some of our favourite traditional pubs could soon become museums.
Heineken has launched a "Pub Museum" initiative, allowing customers to scan a QR code to hear stories and facts about the venue, while enjoying a pint.
It's beginning in three pubs this month - Toners in Dublin, Seán's Bar in Athlone, and Mother Macs in Limerick.
Mark Nobel, Marketing Manager with Heineken, says it's time to celebrate the Irish Pub:
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