One in three partners of both sexes forgot the big day.
Two in five Irish women say their men have completely forgotten about Valentine's Day in the past.
A Lottoland survey found one in six partners resorted to buying a last minute bunch of flowers or a cheap gift from a petrol station.
Overall, a third of partners of both sexes forgot the big day, while just over 1 in 10 bought a cheap gift at a petrol station or got a takeaway instead of going out for a nice meal.
Munster men are the worst offenders for the last minute token bunch of cheap flowers while Dubliner's have the worst track record of getting stood up on Valentine's Day.
Manager at All Occasions Florist in Portlaoise, Yvonne Harte says people are going beyond red red roses this year:
Unmarked Grave Campaign Group Call For Meeting with Taosieach
Court Hears Man Who Killed Father In Laois Hotel Believed He Was Attacking Imposter
Former Detective Demands Higher Gardai Numbers For Community Policing
Aontú Publish New Flood Forecasting Bill
Retired Westmeath Chief Fire Officer Calls For Re-Examining of Beep Test
Laois Actor Settling Roots In West Cork
Local Authorities Will Be Held Accountable On Windfarm Judgement - Eamon Ryan
ODVSS Back NWC Calls To Remove Domestic Abuse Perpetrators From Homes
Fate Of Former Westmeath IPAS Centre In Hands Of OPW - Aengus O'Rourke
Garda ‘Go Safe’ Camera To Be Installed at Midlands Railway Station
Taoiseach Acknowledges Frustration As Laois Refuge Centre Stalls
Westmeath Comedian Shares Journey From Diet Culture To New Stand-Up Show
Offaly IFA Raises Alarm Over Brazilian Beef Imports Row
Westmeath Town To Hold First TEDx Event
Over €20k Raised For Family Of Midlands Nurse After Sudden Passing
Fast Track Citizenship Proposed For Immigrants Serving In Defence Forces
Gardaí Investigating Spate Of Laois Thefts
Westmeath Councillor Wants Short Term Let Planning Exemptions For Self Caterers
Plans For 27-Acre Midlands Soccer Facility Rejected
Laois Senator Rails Against Rent Pressure Zone Legislation