It comes ahead of Westmeath's clash with Cavan tomorrow.
People across Westmeath are being encouraged to stick up the county flag outside homes and businesses.
It's as the GAA footballers continue their journey on the All Ireland circuit when they take Cavan tomorrow over in Cusack Park.
Five volunteers took to the streets of Athlone to deck the town out in maroon and white.
One of them is John Henson, chair of the town's Festival and Events Committee.
He says it has a more positive effect than people realise:
Almost €446,000 Allocated To Midlands Community Centres And Clubhouses
Two People Killed In Offaly Following Fatal Crash
Midlands Family Takes On Ireland’s Fittest Family Challenge
5K Fundraiser To Support Motor Neurone Disease Association Takes Place In Westmeath
No Slowing Down With Age As Westmeath Bowlers Shine At 14th Annual National Bowls Competition
Woman Appears In Court Over €280k Cannabis Seizure In Midlands
Status Yellow Fog Warning Issued For Leinster, Munster And Galway
Call For More Public Toilets Across The Midlands And Beyond