It comes ahead of Westmeath's clash with Cavan tomorrow.
People across Westmeath are being encouraged to stick up the county flag outside homes and businesses.
It's as the GAA footballers continue their journey on the All Ireland circuit when they take Cavan tomorrow over in Cusack Park.
Five volunteers took to the streets of Athlone to deck the town out in maroon and white.
One of them is John Henson, chair of the town's Festival and Events Committee.
He says it has a more positive effect than people realise:
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