People are expected to spend millions on the day known for shopping.
The Black Friday spending spree is underway.
Shoppers are expected to spend millions on-line and in stores every hour today in the hunt for bargains.
Consumers are being urged to be vigilant when buying on-line to avoid fraud.
Anna Mai Bradley owner of Ennell Jewellers in Mullingar, says she loves to see locals buying from her family business:
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