A new three-part series is reimagining Athlone to have stores with augmented reality features.
A Westmeath store manager isn't convinced that augmented reality is the way forward for retail.
Athlone is the point of focus on 'Futureville'- a three part RTÉ programme reimagining the town with a population of two hundred and fifty thousand in the year 2050.
It focused on issues such as pedestrianising the town centre and having robot waiters in restaurants.
Another proposal was having AR mirrors in stores to see how clothing would fit without trying it on.
Managing Director of Burgess Department Store in Athlone Rosie Bowles thinks getting in person advice is better:
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