Men spend more money in the pub on that day.
December 23rd is set to be the busiest day for Christmas shopping.
AIB's Christmas Spend Trend shows over 12 million euro was spent between 12 and 1 pm on that date last year.
People from Wicklow spent the most during Christmas 2022, while those from Donegal spent the least.
Head of SME, Retail Banking at AIB, John Brennan says men spend more money in the pub on December 23rd: