The news will come as a shock to lovers of the dessert.
The beloved 'Choc Ice' has been discontinued.
In a statement to Midlands 103, HB Ice Cream says it's sorry to disappoint lovers of the dessert, but the decision comes as it's no longer as popular as it once was.
But, the company says it has brought back the 'Feast' just in time for the sun to shine.
A spokesperson for HB Ice Cream says:
"We're sorry to disappoint Choc Ice lovers with the discontinuation of this ice cream, but we have found that it is no longer as popular as it once was. We will continue to offer classics such as Iceberger, Brunch, and Loop the Loop, and are happy to say that we have also brought back our chocolate ice cream Feast in time for the sun to shine!"
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