The news will come as a shock to lovers of the dessert.
The beloved 'Choc Ice' has been discontinued.
In a statement to Midlands 103, HB Ice Cream says it's sorry to disappoint lovers of the dessert, but the decision comes as it's no longer as popular as it once was.
But, the company says it has brought back the 'Feast' just in time for the sun to shine.
A spokesperson for HB Ice Cream says:
"We're sorry to disappoint Choc Ice lovers with the discontinuation of this ice cream, but we have found that it is no longer as popular as it once was. We will continue to offer classics such as Iceberger, Brunch, and Loop the Loop, and are happy to say that we have also brought back our chocolate ice cream Feast in time for the sun to shine!"
Maura Higgins To Host ‘Blind Date’ Reboot For Disney+
Dolly Parton Remembered As ‘Giant Of An Artist’ Following Death At 80
Excitement Building Ahead Of Electric Picnic Opening Day
Midlands 103 Gets Three IMRO Radio Awards Nominations
Electric Picnic Weekend Set For Mixed Weather
"Points Do Not Define You" - Midlands Woman Shares Education Journey
Photos: Black Bull Threshing Fest 2026
Electric Picnic Reveals Stage Times For This Weekend's Headliners
Electric Picnic Confirms Final Line-Up Ahead Of Festival
Midlands Heavy Goods Mechanic Encouraging Other Women To Take Up The Role
Rose Of Tralee Describes Removing Wig On Opening Night As A ‘Highlight’
Charity Concert To Raise Funds For Offaly Hospice
Culture Hunters Treating Heritage Week Like Gig-Going Festival
Outgoing Rose Of Tralee Inspired By Westmeath Rose
Standing Ovation For Westmeath Rose In Tralee
Offaly Man Credits Family Pub Following Hit Netflix Series Success
Rose Of Tralee Festival Gets Underway This Evening
Midlands Woman Says Rise Of The Far Right Is "Very Challenging For Minorities”
Amhrán Na Laoch Songwriting Competition Confirmed For Irish Music Month
GlowDepot The New Late Night City In The Woods For Electric Picnic