80% said they could identify it in a sniff test.
Lynx Africa has been crowned the greatest men's fragrance of all time in Ireland.
A study of over 500 Irish men has found 85% have used the scent at some point in their lives.
Over 70% said Lynx Africa is the most iconic fragrance- with more than a third saying they've been complimented while wearing it.
80% of people in Dublin say they could identify it in a sniff test, while a quarter of men in Munster have been wearing Lynx Africa for over 11 years.
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