The Irish Farmer's Journal is behind the campaign.
Farmers in the midlands are being encouraged to bury their underwear, to test soil health.
The Irish Farmer's Journal is behind the campaign, and is asking people to bury cotton underwear four inches in the ground for two months.
Cotton underpants are a source of carbon, and bugs will eat them - if the soil is good.
Ratheniska's Siobhan Walsh is Farming Sustainability Specialist with the Farmers Journal - she explains what you should do if, after two months, they're still intact:
Niall Horan Confirms Fourth Album
Midlands Designer Awarded At Junk Kouture Final
Maura Higgins Accused Of Dropping Irish Accent
Laois Rose Picks Up First Perfect Score In DWTS Ireland History
Irish Cancer Society Funds Free Counselling Sessions Across Midlands
Midlands Singer Urges Heart Health Awareness After Sudden Attack
Midlands Record Shop Owner Hails U2’s Politically Charged New Music
Laois Choir To Film Music Video With Irish Folk Icon
Westmeath Scientist Receives Prestigious Honour
6,000 Trees Distributed Creating New Habitats Across Offaly
Laois Locals Gather For EP Meeting
Midlands Musician Survey Launching
Rose Of Tralee Steals DWTS Spotlight With Perfect Rumba
Forest Fest Act Cancels Appearance At Festival
Westmeath Town Awarded For Night Time Economy
Westmeath Matchmaker Shares Top Valentines Day Tips
Farmer Concerns Mount Over Slurry Storage Capacity
Laois Actor Settling Roots In West Cork
Westmeath Comedian Shares Journey From Diet Culture To New Stand-Up Show
Laois County Council Launch Youth Theatre Pilot Proposals