Mullingar's One Direction star is the brand's new investor and brand partner.
Award-winning Westmeath singer-songwriter Niall Horan is joining fitness and performance company WHOOP as an investor and brand partner.
The company, valued at around 3 billion euro, uses a subscription model to provide users with detailed personal performance data.
The Mullingar superstar joins the likes of Rory McIlroy and Cristiano Ronaldo as a brand ambassador.
WHOOP says Niall is "living proof that the world’s top performers don’t all wear jerseys."
While the former One Direction member says their equipment has changed the way he understands his body.
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