It has increased from 2021 when 18% were shopping early.
More people have started our Christmas shopping early this year to try to save money.
Research group Nielsen I-Q says 30% have started prepping for the festive period before mid-October.
That's an increase from 2021 when 18% were shopping early.
The research also found that consumers are expected to 'buy less and more carefully'.
Bressie Set To Preform Midlands Halloween Gig
He'll be playing in The Chambers Bar in Mullingar to celebrate his new album.
Offaly Castle Named In World's Top 10 Haunted Places
The gothic-style castle has been known for its spooky activity.
Movie Adaptation of Westmeath Author's Novel Set To Premiere In Midlands
A Savage Silence, based off the book by Fore's Rory Hafford premieres in Mullingar this Friday.
Laois County Council Recognised For Excellence And Innovation
The Awards showcase the inventiveness and innovation that Local Authorities are delivering.
James O'Connor Memorial Walk Returns Following Storm Amy Postponement
The event is taking place in Tullamore this evening.
Westmeath Poet Up For Awards At Red Line Book Festival
James Anthony will be presenting his work during this week's festival.
Clonbullogue Group Represent Offaly At New York Football Festival
The team headed to the US on Tuesday morning,
Norma Sheehan Brings Stand Up Show To The Midlands
The comedian will be performing in the Mullingar Arts Centre this weekend.
Midlands 103 Strikes Radio Award Gold
The winners were announced at a gala event in Kilkenny on Friday.
Look back on Forest Fest 2024
Moments captured from Forest Fest 2024
