![](https://mmo.aiircdn.com/277/621e4e6aa6d9e.jpg)
The change allows it to compete with YouTube and increase the amount of time users spend on its app.
TikTok has started allowing longer videos - with the maximum duration increasing from 3 to 10 minutes.
The media platform was founded on short clips to catch people's attention but has been gradually pushing longer content for a while now.
ThTik Tok Increases Maximum Video e change allows it to compete with YouTube and increase the amount of time users spend on its app.