Lewis Capaldi

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Westmeath Town Looking To Offset Loss Of Multi-Million Euro Event

Photo credit: mullingarchamber.ie

A promotional campaign will replace Winterfest and Mullingar On Ice.

It's hoped a promotional campaign can help offset the loss of Winterfest in Mullingar.

The annual event, along with Mullingar on Ice, has been cancelled this year, due to covid-19.

They bring about 100,000 visitors to the town and between €1.5 and 3 million to the local economy each year.

President of Mullingar Chamber, John Geoghegan, says they're now devising a campaign instead, to help boost retailers:

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