Midlands 103 Celebrating After Latest JNLR Results

Thursday, 24 October 2019 12:46

New Joint National Listenership Research shows 120,000 adults tuning in every week.

Midlands 103 is celebrating some of Ireland’s best radio audience results.

New Joint National Listenership Research shows 120,000 adults tuning in every week.

Market share is also up sharply, peaking at over 51% on Saturdays.

Station Manager Will Faulkner says it’s an incredible result by the team:

With a sample size of more than 16,000 people, the JNLR is the most robust research conducted in Ireland. The latest JNLR figures released today confirm the popularity of radio in Ireland with 81% of the population tuning in every day. This translates into weekday figures of 3.15 million listeners.

JNLR October 2019 - the facts

1. 81% of people in Ireland listened to the radio yesterday.

2. On average, they spend more than 4 hours with radio every day.

3. When it comes to any audio listening in Ireland, live radio rules with 85%. This compares to 7.8% of owned music, 1.1% to podcasts and 5.6% to Spotify.

4. Radio also dominates when compared with other media –53% of all adults in Ireland used Social Media yesterday and just 29% read a national newspaper last week.