However, it's facing a challenge due to a lack of hotel beds.
Hotel availability will pose a challenge for Tourism Ireland this year.
It's launching its plan to promote Ireland overseas for the next 12 months - but there are increased pressure on beds, due to the demands for refugee accommodation.
A recent Failte Ireland report found nearly one in five tourist beds in Offaly and Westmeath are being used by a refugee or asylum seekers - while in Laois, that figure is just over one in ten.
Tourism Ireland CEO Alice Manseragh says 12% of registered tourist accommodation is out of use for humanitarian purposes - but she's confident they've got a solution:
Four Westmeath Men On Bail Following Violent Street Incident
Laois Woman Named Patient Champion
Laois TD Calls Out Government Over Long Awaited School Upgrades
Westmeath Artist Awarded €30k Residency
Offaly Boy Killed In Firebomb Attack To Be Laid To Rest Tomorrow
"The Light Will Always Outshine The Darkness" - Offaly Community In Mourning
Gardaí Appeal For Witnesses After Westmeath Crash Leaves Man In Serious Condition
Gardaí Release Footage Of Offaly Arson Attack
Post Mortems Completed After Fatal Arson Attack In Offaly
Emergency Services At Scene Of Westmeath Crash
A Merry Mix Of Christmas Cheer Across the Midlands
Government Infrastructure Taskforce Member Highlights Importance Of Scheme
Westmeath Town On Track To Become Ireland’s First Fully Green City By 2040
Athlone Mayor Welcomes Living City Scheme Timeline
Record Increase In Laois Home Planning Approvals In Third Quarter
ASTI Warns Teacher Shortages Threaten Education In Laois And Across Ireland
Calls Grow For Improved Public Transport In Laois Town
IFA President Pushes For Government Action On Mercosur Investigation
Benefits Of Government Infrastructure Plan Will Take Time - Midland Steel
Decision On Enoch Burke’s Dismissal Expected This Weekend