Garret Daly from Mixed Bag Media in Offaly says the longest-serving 007 has become a fan-favourite.
After 18 months of delays, the latest Bond movie No Time To Die is released in cinemas today, after receiving rave reviews from film critics.
It's been pushed back three times because of the Covid-19 pandemic.
Several other high profile films bypassed the cinema and were released straight to streaming services.
Garret Daly, Managing Director of Mixed Bag Media in Daingean, says Craig has become a fan-favourite, having been the longest-serving Bond: