Organisers are hoping to attract local, national and international entrants.
The Westmeath Bachelor is making a comeback.
The competition is open for men 18 and upwards to find the ultimate modern inclusive man - with organisers hoping that it can rival the Rose Of Tralee within a few years.
The winner will received €2,000 in shopping vouchers to spend in Mullingar town, a holiday worth €1,000 and €500 for a charity of their choice.
Mullingar businessman Tom Nally is one of the organisers - he says it'll bring a buzz back to the town: