The involvement of the plant and tool hire company will also see development of the county's home stadium.
Laois GAA has a new look and their county grounds have a new name following the signing of their new title sponsor Laois Hire.
Laois Hire O'Moore Park will see the midlanders tog out in a new retro-styled home jersey next season.
The involvement of the plant and tool hire company will also see development of the county's home stadium.
Laois GAA Chairperson PJ Kelly says the sponsorship will allow the county board to ensure the ground will continue to host high profile games in a "spectator friendly environment".
Westmeath SHC: Ending Championship Drought On The Cards For Lough Lene Gaels
Midlands LGFA Champions Looking To Book Provincial Semi-Final Spots
Laois SFC: Consistency The Message From Portarlington Manager
Portlaoise Panthers Aiming To Return To Winning Ways
Westmeath SHC: Castletown Geoghegan And Lough Lene Gaels Set For Bank Holiday Clash
Buccaneers Travel To Wexford In AIL This Weekend
Offaly SFC: Ferbane Looking To End Six Year Championship Drought
Laois SFC: A Second Chance Awaits Courtwood
Portlaoise Panthers Looking To Continue 100% Start
Westmeath SFC: Coralstown Kinnegad Looking To End 29 Year Famine
Offaly SFC: Tullamore And Ferbane Set For Trilogy
Milltown Secure Westmeath Ladies Football Championship
Medals Secured For Midlands Boxer At European U15 Championships
Westmeath SFC: A Repeat Of 2022 The Motivation For The Down's
Westmeath Seeks Government Backing For €78m Sports Complex Plans
Offaly SHC: Shinrone Fightback Not Enough In The End
Clara Star Nominated For Player Of The Year Award
"There's Work To Be Done To Sign Players"
CCFL: Scoreless Draw Leaves Clonaslee Bottom Of Senior Division
Laois SHC: Champions Stand Up To Be Counted When It Matters Most