The involvement of the plant and tool hire company will also see development of the county's home stadium.
Laois GAA has a new look and their county grounds have a new name following the signing of their new title sponsor Laois Hire.
Laois Hire O'Moore Park will see the midlanders tog out in a new retro-styled home jersey next season.
The involvement of the plant and tool hire company will also see development of the county's home stadium.
Laois GAA Chairperson PJ Kelly says the sponsorship will allow the county board to ensure the ground will continue to host high profile games in a "spectator friendly environment".
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