The will be used on social media posts by Irish influencers.
Artificial intelligence tools are to be used to find social media posts by Irish influencers that break advertising rules.
The Advertising Standards Authority for Ireland is bringing in the measures to make sure big social media profiles declare if they're being paid for posting about products.
New research shows influencers being inauthentic, photoshopping, and misrepresenting real life are the top things that annoy followers the most.
One in ten people have trust in what influencers post, while over 62% believe they post too much sponsored content.
Orla Twomey, Chief Executive of the ASAI, explains how the AI tools will work:
Laois Doctor Shares Best Longevity Tips
Midlands Preps For Colourful St Patrick's Day Events
Midlands Star Wins Glitterball After Stunning Performances
Laois Company Wishes Rose Of Tralee Luck For DWTS Final
Laois Man Looking For Love On First Dates Ireland Tonight
Laois Folk Singer To Perform In Times Square For St Patrick’s Day
Tolü Makay And Katelyn Cummins Into Dancing With the Stars Final
Over €65K Funding For Midlands Agricultural Shows
Bressie Opens Up About Pregnancy Loss In New Book
Maura Higgins Gifted Birkin By Traitors Co-Star
Harry Styles Opens Up On Bandmates Death
Nicola Coughlan Speaks Out On Body Positivity
DWTS Judge Praises Midlands Contestants Ahead Of Semis
New Offaly Peat Industry Film Premieres Tonight
Bressie Adds New Dates To 2026 Irish Tour
Offaly Singer-Songwriter Surges Into Dancing With The Stars Semi-Finals
Niall Horan Confirms Fourth Album
Midlands Designer Awarded At Junk Kouture Final
Look back on Forest Fest 2024