It estimates that €10 spent translates into €40 in terms of employment.
Every 10 euro spent in Westmeath on Irish products and services generates over 40 euro of benefit in terms of employment.
That's according to research done for the new Look for Local campaign being launched across the county this week.
Liam Tutty, of Athlone's Dead Centre Brewing, explains the personal impact it has on his staff:
Car Parking Costs Add Unnecessary Stress To Cancer Treatment Patients - LARCC
The Westmeath cancer support sanctuary is advising people to make alternative travel plans.
Laois Gardaí Investigating Stolen Car
Anyone with any information is being asked to contact Portlaoise Garda Station.
Thousands Of Westmeath Homes Told Not To Consume Tap Water
Around 20,000 people are affected by the restriction.
Under-Utilised Facility Could Get New Education And Training Centre
A midlands TD wants a feasibility study to be the first of many steps in development of the town.
Most Of The Country Lives Within 300 Metres Of A Licenced Premises
An addiction counsellor is concerned about the availability and affordability of alcohol.
HSE Funding Insufficient For Midlands Population Growth - Sinn Féin
Thousands of hospital appointments across the region were cancelled last year.
"A Wonderful Husband, Father And Friend" - Mark Walsh Remembered At His Funeral
He was laid to rest this afternoon.
Rock Legends 'The Cult' To Headline Forest Fest
The UK band completes this year's list of headliners.
"A Huge Relief" Parent Reacts To Return Of Nurse To MRHM
The nurse has been out of work since early April.
Motorist In Westmeath Clocked Speeding On National Slow Down Day
21 motorists have been caught speeding so far today.
Plans Submitted For Over 100 Offaly Homes
Two developments will see the construction of 100 units in Birr, if given the green light.
Midlands Student Among Winners At Prestigious Trad Music Awards
Fionn Connolly was among a group of eight winners at the Siansa Irish Championships.
Midlands Man Who Died In Workplace Incident To Be Laid To Rest Today
Mark Walsh passed away on Monday morning.
'Exceptional' Nurse To Return To MRHM Paediatric Diabetes Service
She had been carrying the workload of 2.6 people before taking unplanned leave.
Children's Health Ireland Disputing Stats On Cancellations
There were over 5,500 cancellations at Regional Hospital Mullingar according to CHI.
Support The Bees For 'No Mow May' - Offaly County Council
The initiative is intended to enhance bee nutrition and nesting.
10 Year Masterplan For Derryounce Lakes and Trails Nearly Set
The public say they want to see more entrances to the site.
Norovirus Outbreak In Midlands Nursing Home
The Health Protection Surveillance Centre say it was one of 27 outbreaks on one week's report.
Offaly GAA Community Mourning The Loss Of Former County Chair
Ollie Daly died on Thursday after struggling with illness.
Have The Conversation Before It's Too Late - Sister Of Laois Dad Who Died Waiting For Transplant
Kevin McEvoy spent 140 days in hospital waiting for a heart transplant.
