That's the view of an MD of a Westmeath based social media business.
There's a fear influencers could be put off working with the government because of a potential backlash from their followers.
The Taoiseach and HSE is considering using social media personalities to filter their covid-19 message through to a younger audience.
Managing Director of Mullingar based Social Media Elite, Conor Cochrane says the target group of 16-24 won't welcome influencers being paid for their services.
However he does believe it can be a successful strategy if applied correctly:
Deadline For Observations on Westmeath Community Centre Tomorrow
Laois County Council Launch Youth Theatre Pilot Proposals
OPW Minister To Visit Waterford In March After Flooding
Epilepsy Day Highlights Over Two Thousand People With Condition In Midlands
State Pathologist Reviews Ancient Human Remains Found In Westmeath
Revenue Seizes Over €105k In Midlands, Kilkenny, Dublin And Rosslare
Family of Offaly Father Seek Publication Of Report Into Death
Midlands Stars Survive Fright Night Under The Glitter Ball
Westmeath Library Reopening
Gardaí Make €1.7m Midlands Drug Seizure
Over €150k Raised For Offaly Teen's Recovery
Two Men Arrested Following Guns And Ammunition Seizure In Midlands
Rossie To Aussie Nurse Arrives Down Under For Fundraiser
Laois IFA Hold AGM To Demand Bord Bia Chair’s Resignation
Westmeath Man Pleads Guilty To Attacking Ex-Girlfriend's Car
Legal Aid Costs For International Protection Cases Jumps 429% Since 2020
Love Luck Varies Across The Midlands This Valentine’s Day
Supermacs Nominated For Multiple Digital Awards
Education Minister Confirms Tender For Major Expansion Of Laois School
Weekend Celebrations As Midlands Lotto Player Scoops Over €195k