He's representing the midlands on a new BBC series.
A Laois man is set to become Britain's next make up star.
James Mac Inerney from Abbeyleix is taking on the brightest in the business on the second series of hit BBC show 'Glow Up: Britain's Next Make Up Star'.
The 26 year old is a professional make up artist, based in London and working in TV and film industry.
He says he's thrilled to be able to showcase his work on such a large platform, and is vying for the grand prize of a contract with some of the biggest make up artists in the world: