Organisers are hoping to attract local, national and international entrants.
The Westmeath Bachelor is making a comeback.
The competition is open for men 18 and upwards to find the ultimate modern inclusive man - with organisers hoping that it can rival the Rose Of Tralee within a few years.
The winner will received €2,000 in shopping vouchers to spend in Mullingar town, a holiday worth €1,000 and €500 for a charity of their choice.
Mullingar businessman Tom Nally is one of the organisers - he says it'll bring a buzz back to the town:
Flood Threat Persists As Yellow Weather Warnings Loom For Leinster Counties
Gardaí Attend Offaly Road Traffic Incident
Laois County Council Warn Motorists of Ongoing Localised Flooding
Laois Woman Praises Crew Of Documentary On Her Life
Westmeath Only Midlands County With Above Average Vacancy Rate
Former IPAV Chair Backs Property Sales Proposal
Laois Boxer Returns To Ring After Suspension
Laois Mother Expresses Frustration Over Inability To Place Child In Special School
Westmeath Business Chamber Reassures People Amid Job Losses
Active Lice Outbreak Found In Offaly Disability Care Centre
Offaly F2 Star Supports Local GAA Club’s Gym Fundraiser
Offaly TD Raises Concerns Over Lack Of School Places Ahead Of New Academic Year
SIPTU Set For Talks Over Westmeath Job Losses On Tuesday
Latest Property Report Confirms Continued Midlands House Price Increases
Laois Secondary School To See Progress On New Building After Years Of Delays
Pedestrian Killed In Laois Crash
Westmeath Man Jailed For Eight Years Over Assaults, Death Threats And Intimate Image Sharing
Midlands Heritage Sites Set For €350k In UNESCO Funding
24 Hour Garda Station Needed For Portarlington - Willie Aird
Laois Senator Backs Call for Supervised Detox Beds